A GUEST BLOG BY ROSIE BUCKLEY
The colour green has recently come to represent sustainability and environmental awareness. This pattern can be seen becoming increasingly prevalent in the cosmetics sector, where customers now view sustainable packaging as a need rather than a nice-to-have. But what does "sustainable packaging" actually mean? Why is it vital? And what eco-friendly choices can you make while buying cosmetics and personal care items?
What is Sustainable Packaging?
Packaging that has been created to have as little of an impact on the environment as possible is referred to as sustainable packaging. This might involve using recyclable, compostable, or biodegradable materials and minimising the overall quantity of packing.
Along with reducing waste, the goal is to lessen the carbon impact that comes with the manufacture, delivery, and disposal of packaging. Reusable containers, plant-based polymers, and even packaging created from mushrooms are all examples of innovations in this field.
Why is Sustainable Packaging Important?
Traditional cosmetic packaging, which is frequently comprised of single-use plastic, has a considerable negative impact on the environment. A study found that the worldwide cosmetics sector produces more than 11 million metric tonnes of packaging annually, much of which ends up in our seas and landfills.
Beauty companies may significantly lessen their influence on the environment by switching to sustainable packaging. This not only benefits the environment, but it also appeals to customers who are becoming more conscious of and concerned about environmental concerns. According to a recent poll, 66% of consumers worldwide are actually prepared to pay more for sustainable products.
What happens if we don’t use sustainable packaging?
Our ecology might suffer greatly if we don't adopt sustainable packaging in the future. It can take hundreds of years for traditional, non-sustainable packaging to disintegrate in landfills or the ocean. This causes waste to accumulate and pile up, endangering species in addition to polluting our natural habitats. likewise, non-renewable materials and energy-intensive processes are frequently used in the creation of this type of packaging, which increases greenhouse gas emissions and the rate of climate change.
Also, by using up our resources to make single-use packaging, we endanger their continued availability for future generations. The ongoing use of non-sustainable packaging is, in essence, unsustainable for the environment, emphasising the urgent need for us to move towards more ecologically friendly choices.
Shopping for Sustainability
With the rise in demand for sustainable products, many beauty brands are stepping up their game. Here's how you can shop with sustainability in mind:
- Look for recyclable packaging: The easiest way to start is by choosing products packaged in materials like glass, metal, or paper, which are widely recyclable.
- Consider refillable options: Some brands offer refillable containers, which allow you to buy the product once and then refill it, reducing waste.
- Check for certifications: Certifications like the Leaping Bunny or Rainforest Alliance can help you identify products that meet certain environmental standards.
- Support brands with a commitment to sustainability: Many brands are transparent about their sustainability efforts. Do your research and support those that align with your values.
- Think beyond the packaging: Remember, sustainability isn't just about packaging. Consider the ingredients, manufacturing process, and shipping methods used by the brand.